Matka 2017 in figures
Sources: Media Audit Finland, TNS Gallup Media visitor survey and Messukeskus’ exhibitor survey.
* Subject to change/Update 18 APR 17
78 707 participants in total
56 244 consumers and travel trade students
91% of consumers were satisfied or extremely satisfied with the fair
29% were first time visitors
85% will visit next Matka
39,7 average age of visitor
22 463 registered travel trade professionals and exhibitor representatives
90% of registered travel trade professionals were satisfied or extremely satisfied with the fair
88% will visit in 2018
59,5% of professionals were decision-makers or take part in decision making
941 exhibitors from 86 countries and areas
- 471 International
- 470 from Finland
9 800 m² exhibition space in two halls
MATKA Workshop Day Wed 18 Jan 2017
6 134 pre-scheduled meetings
620 participants from 54 countries
252 buyers 38 from countries
282 suppliers from 30 countries
Represented at Matka
- Travel agency / tour operator
- Travel organization
- Air, ship, rail and road traffic
- Marketing / advertising/ media / magazines / literature
- Accommodation / Catering
- User of travel services (not in the travel business)
- Tourist attraction
- Programme services
- Authorities / municipalities / cities
- Technology solutions
- College / Education
- Events and congresses
- Other company in tourism sector
- Destination
- Management Company (DMC)
Media and bloggers
985 accredited media representatives
70 international travel bloggers www.nbe.fi – Nordic Blogger’s Experience
- over 3,5 million monthly readers
More than 155 Finnish travel bloggers – 500.000 montly readers
Matka fairclub and social media
90,082 members in the Matka fair club (newsletter subscribers)
2,1 million Facebook users reached during January / 33,790 followers
2 225 tweets #matka2017 hashtag
2 million Twitters users reached during January / 3 267 followers