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Sustainable Travel Competition 

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The theme of Matka Nordic Travel Fair’s Sustainable Travel Competition is social responsibility

Matka Nordic Travel Fair’s Sustainable Travel Competition rewards companies and operators that have tackled Covid-19 challenges 

The Sustainable Travel Competition of Matka Nordic Travel Fair invites all companies and operators participating in the Travel Fair to the competition. The competition rewards those companies in the business that have taken steps to enable people working in the tourism industry to continue to earn a living despite the pandemic and travel restrictions, and that the industry continues to survive and attract tourists both to Finland and from Finland to foreign destinations. 

Solutions that can be rewarded are, for example:

  • creative solutions for employing staff and maintaining livelihoods
  • developing virtual travel, remote work or sustainability concepts
  • working for health safety on site
  • significant advocacy for the travel industry

The competition is open to all exhibitors in the Matka Nordic Travel Fair.

There are two series: companies and other tourism operators. Applications can be submitted until 5.12.21.

The competition jury will select the companies that advance to the finals. The final will be seen at Matka Nordic Travel Fair on Friday 21 January when competitors contend for superiority in the pitching competition.

The Finnish Fair Foundation supports the competition with a prize of 6,000 €. 

 Members of the jury are Chairman Timo Saranpää from SMAL’s Responsible Tourism Working Group, Director Liisa Mäkelä from Visit Finland, Senior Lecturer and Green-Key Expert Minna-Maari Harmaala from Haaga-Helia, Visit Oulu’s Managing Director Yrjötapio Kivisaari, Helsinki City Tourism Director Nina Vesterinen and Marketing and Communications Director Maria Mroue from Messukeskus.

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