Matka for professionals
Matka Workshop Day 20 Jan
Professional Day 21 Jan, 9 am-6 pm (Afterwork 6pm–8pm)
Public Days 22-24 Jan
Friday, 10 am-7 pm
Saturday-Sunday, 10 am-6 pm
Welcome to the industry’s most important meeting place!
The international travel year’s opening event, Matka, held in Helsinki, brings together professionals and key decision-makers from companies operating in the travel environment. As a travel business professional or student in the field, you can visit Matka Travel Fair free of charge on any of the event days by registering in advance. Matka Workshop Day invites buyers and suppliers, participants are carefully validated ensuring successful encounters.
Connect, discover, evolve – five days at the heart of travel!
The event offers an opportunity to network, delve into the world of travel and business travel, and discover innovations and services that make the travel environment more efficient and sustainable.
- Matka Travel Fair kicks off with Matka Workshop Day on Wednesday 20 January bringing together potential business partners for pre-scheduled meetings.
- Matka for Professionals offers a dedicated exhibition on Thursday, 21 January, special theme areas, the Matkatieto seminar with SMAL, and an opening evening After Work event open to all.
Matka Travel Fair remains open to professionals throughout the entire event from Friday to Sunday, 22–24 January 2027.
Free entry for professionals and students in the field
As a travel business professional or student in the field, you can visit the Matka Travel Fair free of charge by registering either in advance or on-site. By registering, you can attend the fair on any of the event days during regular opening hours. Be prepared to verify your professional status.
Registration opens in summer 2026
Free registration requires a registration code.
If you are already subscribed to the professionals’ newsletter, you will find the code in the letter. If you haven’t subscribed yet, make sure to do so soon – you will receive the registration code in the confirmation email. If you do not receive the code, please contact our customer service asiakaspalvelu@messukeskus.com.
Tailored connections
Matka Travel Fair offers the opportunity to create meaningful connections, discover new innovative solutions, and strengthen the role of travel as part of your company’s success story.
The special areas of the Matka Travel Fair include Matka Workshop Day, Europe’s largest purchasing event in the travel industry, held on Wednesday, 20th January 2027, and Matka Business Forum, focusing on business travel, which takes place alongside the professionals’ day on 21nd January 2027.
Matka kicks off the travel year!
Matka Travel Fair brings together thousands of travel business professionals from around the world, offering a unique opportunity to meet potential partners, clients, and colleagues.
Explore new destinations, services, and products in the exhibition area, discover new business opportunities, and forge important partnerships!
Matka for professionals offers
Inspiration, knowledge, and new contacts
Northern Europe’s largest travel industry event brings together professionals, leading companies, and future innovations. The event offers a unique opportunity to network, deepen your expertise, and find new partners and business opportunities.
Current information and new perspectives
The year’s most important travel industry event offers inspiration and insights, with participants collectively shaping the future of the industry.
The Matkatieto Seminar, held on Thu-Fri alongside the professionals’ programme, will showcase the latest trends and innovations in the travel sector. Attend seminars, speeches, and explore experts’ perspectives on current topics!
Matka Afterwork
Professionals and exhibitors meet in Matka Afterwork at the end of the event’s professionals’ day. Matka Afterwork offers a chance to unwind and spend a relaxed evening with clients, partners, and colleagues, enjoying networking and relaxation in good company.
Join us to enjoy music, a fantastic atmosphere, and lively company!
The Matka Travel Fair is open to professionals from Thursday to Sunday, 21–24 January 2027.
As a professional or student in the field, you can visit the Matka Travel Fair free of charge on any event day by registering in advance.
Matka Professional Day: Thursday, 21 January 2027
General public: 22–24 January 2027
Subscribe to the Professionals’ Newsletter
As a newsletter subscriber, you will receive the registration code for professionals attending the Matka Travel Fair 2027.
Subscribers will also be among the first to hear about the latest news from the Matka Fair.
Partners
