Matka for Professionals
16th–19th January 2025
Tourism Professional – Welcome to the Industry’s Most Important Meeting Place
The international tourism year’s opening event, Matka, held in Helsinki, brings together tourism professionals and key decision-makers from companies operating in the travel environment.
The event offers an opportunity to network, delve into the world of travel and business travel, and discover innovations and services that make the travel environment more efficient and sustainable.
The trade fair for professionals includes a dedicated exhibition day on Thursday, 16th January 2025, various special areas, the Travel Information Seminar organised in collaboration with the Association of Finnish Travel Industry (SMAL), and an After Work event open to all on the opening evening.
The Matka fair is also open to tourism professionals throughout the event from Friday to Sunday, 17th–19th January 2025.
As a professional or student in the field, you can visit the Matka fair free of charge on any of the event days by registering in advance.
Free entry for professionals and students in the field
As a professional or student in the field, you can visit the Matka fair free of charge by registering either in advance or on-site. By registering, you can attend the fair on any of the event days during regular opening hours. Be prepared to verify your professional status.
Free registration requires a registration code
If you are already subscribed to the professionals’ newsletter, you will find the code in the letter. If you haven’t subscribed yet, make sure to do so soon – you will receive the registration code in the confirmation email. If you do not receive the code, please contact our customer service asiakaspalvelu@messukeskus.com.
Special areas of the Matka
The Matka Travel Fair offers the opportunity to create meaningful connections, discover new innovative solutions, and strengthen the role of travel as part of your company’s success story.
The special areas of the Matka Travel Fair include Matka Workshop Day, Europe’s largest purchasing event in the travel industry, held on Wednesday, 15th January 2025, and Matka Business Forum, focusing on business travel, which takes place alongside the professionals’ day on 16th January 2025.
The Kick-Off of the Travel Year
The Matka Travel Fair brings together thousands of tourism professionals from around the world, offering a unique opportunity to meet potential partners, clients, and colleagues.
Explore new destinations, services, and products in the exhibition area, discover new business opportunities, and forge important partnerships!
Matka for Professionals offers
Inspiration, Knowledge, and New Contacts
Northern Europe’s largest travel industry event brings together professionals, leading companies, and future innovations. The event offers a unique opportunity to network, deepen your expertise, and find new partners and business opportunities.
Current Information and New Perspectives
The year’s most important travel industry event offers inspiration and insights, with participants collectively shaping the future of the industry.
The Matkatieto Seminar, held on Thursday, 16th January 2025, alongside the professionals’ programme, will showcase the latest trends and innovations in the travel sector. Attend seminars, speeches, and explore experts’ perspectives on current topics!
Matka After Work
Matka After Work brings professionals and exhibitors together at the end of the event’s professionals’ day. It offers a chance to unwind and spend a relaxed moment with clients, partners, and colleagues, enjoying networking and relaxation in good company.
Join us to enjoy music, a fantastic atmosphere, and lively company!
The Matka Travel Fair is open to professionals from Thursday to Sunday, 16th–19th January 2025.
As a professional or student in the field, you can visit the Matka Travel Fair free of charge on any event day by registering in advance.
Matka Professional Day: Thursday, 16th January 2025
General public: 17th–19th January 2025
Subscribe to the Professionals´Newsletter
As a newsletter subscriber, you will receive the registration code for professionals attending the Matka Travel Fair 2025.
Subscribers will also be among the first to hear about the latest news from the Matka Fair.
Partners
