Matka 2025 media tour

Arrival in Helsinki and check in at the Solo Sokos Hotel Pier 4

Arrival in Helsinki and check-in at the hotel according to your own schedule. 

Hotel address: Katajanokanlaituri 4, 00160 Helsinki

Press conference & late lunch at the hotel

Guided food tour at Kallio

The former working-class neighborhood is today known as a trendy residential area for artists and students. Despite the extortionate housing prices Kallio is the most densely populated urban area in Finland. The area is tightly woven with blocks that offer a wide range of cafés, restaurants, bars and various shops. Additionally, the area is famous for its numerous antique shops, eccentric shops that sell bits and bobs and massage parlors that add to the personality of the landscape. Kallio is genuine, honest and rugged.

Visit to Teurastamo

The former Helsinki abattoir from 1933, re-opened in 2012 as Teurastamo Helsinki, is a melting pot of food and urban culture. Currently there are a dozen active businesses operating in the Teurastamo area, ranging from restaurants to urban events, from a distillery to a coffee roastery and from a nightclub to a small beverage factory. Together, these businesses form Teurastamo, but the area also serves as the shared living room and backyard of the residents of Helsinki, open all year round and featuring a yard with a grill and a rental sauna.

Visit to The Helsinki Distilling Company

Tislaamo – Distillery Bar, the cocktail bar and restaurant of The Helsinki Distilling Company, serves smooth drinks made from spirits distilled in-house as well as European bistro food.
The historic two-story building, which used to be a power plant, is also a home for The Helsinki Distilling Companys visitor center with tours and tastings.

Enjoy a delicious dinner at The Restaurant Wellamo

Restaurant Wellamo brings unforgettable flavors to the table, respecting the variety of the Finnish seasons. Modern and innovative food, using only Finnish/Nordic ingredients and small producers together creates menus of Wellamo. 

Local, organic, wild and seasonal products and producers are the basis of the food in Wellamo. Everything that is in a natural growth season, is in a use of Wellamo’s kitchen and menu. The menu is based on plant-based with vegetables and root vegetables of the season, filled with high quality proteins including meat/poultry/game, fish/seafood and vegetable proteins. 

Sustainability is built in everything they do in Wellamo. It determines and shows in every part of the business starting from owners to all individual employees and to producers – sharing the same values – Sustainable future. 

Meet destination representatives at the renewed Destinations breakfast

Destinations Breakfast gives an excellent chance to meet representatives of different destinations and book interviews with them. 

Participate a guided tour through the fair

Tour the fair with Communications Manager Anu-Eveliina Mattila.

Enjoy a delicious lunch at the fair

Explore the event according to your own points of interest

The international tourism year’s opening event, Matka, held in Helsinki, brings together tourism professionals and key decision-makers from companies operating in the travel environment.

The event offers an opportunity to network, delve into the world of travel and business travel, and discover innovations and services that make the travel environment more efficient and sustainable.

Dinner at TOPPA

Toppa is a brand-new restaurant located in a historic building designed by the renowned Alvar Aalto. Modern elegance and respect for historical value seamlessly blend into the restaurant’s atmosphere. Toppa is a place where every detail has been carefully considered – from modern furniture to the nostalgia evoked by old Artek classics.

Restaurant address: Katajanokanlaituri 1, 00160 Helsinki

Optional program

Sauna and swim at Löyly: 

The Finnish sauna culture is enjoying a revival in Helsinki. The impressive Löyly design sauna opened in spring 2016 on the southern tip of the Helsinki peninsula. In addition to a smoke sauna, traditional sauna and private sauna for groups, visitors will be able to enjoy Finnish food culture while admiring the stunning views from the large terrace that stretches out over the sea.

NB! Remember to take your swimsuit with you! Towels, seat covers, and shampoo and soap are offered by Löyly. 

or

Visit to Helsinki Art Museum – HAM. Exhibition: Tove Jansson – Paradise

Tove Jansson is one of the best and loved Finnish artists of all time and the most widely read Finnish author in the world. She was a multitalented artist who is mostly remembered as a creator of the Moomins. In addition to the Moomin books and comics she is well known for her short stories and novels. HAM’s major exhibition takes an in-depth look at Tove Jansson’s public paintings, through which she shared joy, beauty and windows into magical worlds of storytelling. Filling half of HAM’s exhibition space on two floors, it presents over 180 artworks and other exhibits, along with a notable collection of previously unexhibited sketches.    

Departures from the Helsinki Airport