Participate
Matka Travel Fair is Northern Europe’s largest tourism event connecting both travel tourism professionals and consumers looking for trends of traveling and destination tips.
The event provides a versatile meeting place for travel industry professionals, general visitors, and companies in the sector. Travel Fair combines information, networking opportunities, and business development possibilities.
At the fair, you’ll meet thousands of buying-ready customers in one go – and when it comes to campaign planning, the only limit is your imagination. Explore the participation options below and get in touch – let’s build the right package for your company together.
Key figures of 2025
56000
Visitors
15500
Professionals
850
Exhibitors
70
Countries or areas
Exhibition space
Choose a prefabricated stand, order exhibition space only and build your stand yourself or take advantage of our design and build service.
Booking mere exhibition space gives room for creativeness. All needed elements can be brought to the stand or ordered from Messukeskus.
Expostart 670€ Incl. electrical outlet (16A/230V/3.6kW), electricity, visibility and environmental fees will be added to the price
You can rent exhibition space only and customize your booth with the structures, furniture, and technology of your choice.
You can add stand structure package to your exhibition space. Ready-made-stand is an easy and cost-effective solution including walls, carpets and lights. All you need to bring or rent is furniture and stand decoration.https://matka.messukeskus.com/en/mediacard/#prices
NOTE! The rent of exhibition space is not including to the price and will be added.
We have a broad selection of stand packages. Among our selection, you’ll find different options for different needs, all of which are an excellent starting point for designing your event participation.
The event’s technical sales manager will happily map out your needs and ensure that the design looks and feels right to your company.
DID YOU KNOW? Ready-made stand packages can be modified almost limitlessly based on your needs. Maybe you need extra storage space, hanging elements, graphics, or furniture? Let us know, we’re up for the challenge!
Do you want to order a customised department for your company? We are happy to help!
Visibility
Supplement your event participation with additional visibility or book a promotional spot.
The event media channels support brand building, increase awareness, and promote commercial goals – all year round!
Take control of walkways and staircases, make an impact on the events’ social channels and websites or get visibility in the events’ publications.
Reach with style
Take advantage of the reach of event media and the support of the event brand to achieve your goals.
Content collaboration on the website and event media channels:
- Parade banner on matkatravelfair.com website for 2 weeks
- Publication of a content article and social media highlights of the article, 2 pieces
- An exclusively branded newsletter for the company
- 5 pieces of social media posts
Stand out effectively
Utilize Matka Travel Fair event media in tactical campaigns to achieve your commercial goals.
Content:
- A series of social media posts (5 pieces) over a month
- Channels include Instagram and Facebook
Concept areas
Explore the diverse concept areas at the Matka Travel Fair. Position your company as a partner for a themed area or stage — and make a lasting impression in a fresh, impactful way! Memorable brand experiences help you stand out in a crowded market, build customer loyalty, and create lasting recognition. Engage visitors directly and turn your brand into an unforgettable part of their journey.
Tasty Travel
The area brings together domestic and international food and beverage operators
Food tourism is on the rise – and travellers are hungry for more than just destinations. At the Tasty Travel area of the Matka Travel Fair, global flavours take the spotlight. From regional delicacies to culinary experiences that define a whole culture, this is where travel dreams begin – on a plate.
Showcase your brand, spark inspiration, and connect with food-loving visitors and professionals alike.
Join us and put your taste on the map!
Children’s area
Looking to stand out among families with kids?
Is your target audience families with children? Join the Children’s area at the Matka Travel Fair and brand the area to reflect your company! Here, you’ll reach families amidst the fair’s hustle and bustle and have the chance to make a lasting impression.
Matka Wellness
Reach wellness travelers with your own workout session at the Matka Travel Fair!
We offer a fantastic opportunity to host your own wellness or fitness class with up to 70 participants at once. Sessions take place in a quiet space near the exhibition halls, and visitors can join with a regular event ticket.
Price and what’s included:
- Use of the space for 2 hours
- Price €1500 + VAT
- Sound system for speech and music
- Small changing area
- Extensive pre-event marketing to reach your target audience
Join us and connect effectively with wellness travel enthusiasts!
Experience Zone
Create a personal and unique experience for fair visitors
At the Matka Workshop area, fair visitors can actively participate and engage in hands-on experiences. Create a personalized experience that leaves a lasting impression of your company. Participants can learn about your business, products, or services while strengthening your brand image. Whether it’s an art workshop, cooking class, tasting session, or a tour planning workshop, the area provides space and opportunities for visitors of all ages.
Price and what it includes
Use of the Experience Zone for 2 hours (+30 minutes before and after) costs €2000 + VAT 24% per workshop. In addition to comprehensive pre-event marketing, the price includes logo visibility in the area throughout the event, seating for 20 participants, serving dishes, and tableware. Cooking workshops also include the necessary cooking utensils.
Second home -area
Do you have a product or service suited for the area? The Second Home special area is designed for those interested in purchasing a holiday home in Finland or abroad.
The Second Home area offers a space to present products and services related to vacation homes, both domestic and international.
Meet a variety of professionals and visitors interested in second home themes and engage in conversations that may lead to new contacts and insights.
Discover the potential of the vacation home market in a setting designed for networking and exchange of ideas.
Special areas to reach the professionals
Matka Workshop Day
A purchasing event where you meet potential business partners according to a pre-scheduled timetable.
The largest travel trade event in Northern Europe
Matka Workshop Day brings together potential business partners for pre-scheduled meetings on Wednesday, 14 January 2026. The event provides an efficient and targeted platform for building international relationships and developing business in the travel industry.
To participate in Matka 2026 Workshop Day, your company must also be a main or sector exhibitor at Matka Travel Fair 2026.
Matka Business Forum
Matka Business Forum – the hub for business travel professionals.
A special professional day area where you can efficiently reach business travel professionals and decision-makers in just one day. The area is organized in cooperation between Matka Travel Fair and FBTA.
Featured at Matka Business Forum:
- Travel agencies
- Airlines and shipping companies
- Hotel chains
- Event and congress organisers
- Payment service providers
- Meeting services
- Software solutions (travel booking, video conferences, travel follow-up and analysis systems)
- DMCs from Finland and abroad
Let’s plan together the perfect way for you to participate in Matka Travel Fair!
We’ll help you succeed – get in touch and we’ll work out the best way for you to get involved!
