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Matka for professional visitors

Matka Workshop Day: Wed 15 Jan 2025 *Requires separate registration.

Matka Trade Day: Thu 16 Jan 2025

Matka Business Forum: Thu 16 Jan 2025

General Public: 17-19  Jan 2025

Matka is THE Meeting Place for travel trade professionals – develop, grow business and network in Matka!

Network. Innovate. Meet the world.

Welcome to Matkamessut, an event where professionals in the travel industry join forces to address the challenges and opportunities of the future of travel, network, and learn. How to respond to questions and expectations related to tourism? How to develop operations sustainably from both environmental and business perspectives?

The event provides a unique opportunity to network, do business, and be part of shaping the future of the travel industry. Matka is the place where you can be inspired by possibilities, grow, and develop as a professional.

Develop your business

Showcase your own products and services, network with potential customers.


Network with various stakeholders in the travel industry.

Learning and development

Learn new things and enhance your professional skills through topical seminars.


Meet colleagues and potential business partners.

Matka Business Forum | Matka Workshop Day

You can participate in our special areas either as a trade visitor or as an exhibitor.

Matka Workshop Day

The largest travel trade event in Northern Europe: meet potential business partners according to pre

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Matka Business Forum

The event provides an excellent opportunity to meet decision makers face to face.

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Fam tours for Matka Travel Fair buyers

Exhibitors in Matka can organize fam tours to their destinations for validated buyers.  

Tours can be organized under the following conditions:

  • The main organizer must be a main exhibitor in Matka  Travel Fair and participate also in Matka Workshop Day.
  • Other destinations included in the program must be main or co-exhibitors in Matka 2024 Travel Fair.
  • If a project produces tour arrangements, either the project and/or the DMO must be represented in Matka Travel Fair and Matka Workshop Day.
  • All tours organized before Matka Workshop Day begin from Helsinki or Helsinki Airport, and they end on Tuesday at the hotels where buyers are staying in Helsinki.
  • Post tours can begin on Thursday evening after Matka Trade Day, at the earliest.
  • ToolBox Consulting Ltd. is organizing Matka 2024 pre and post tours for validated buyers.

Are you interested in hosting a pre or post tour for validated Matka  Travel Fair buyers? Please contact Kari Halonen at

In cooperation with: