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Matka for Trade visitors

Matka is THE Meeting Place for travel trade professionals – Develop, grow business and network in Matka!

Exhibit at Matka

Organize a fam trip

Welcome to Matka!

Organized annually in January at Messukeskus Helsinki in Finland, Matka Nordic Travel Fair is the largest travel industry event in Northern Europe. Almost 850 exhibitors from 70 different countries ensure an impressive start for the travel year.

Every year, approximately 50,000 consumers and 15,000 travel industry professionals visit the event. The first two days of the event are reserved for travel trade professionals and media.

A platform for travel trade professionals

Matka provides a platform for travel trade professionals and b2b exhibitors to develop their professional expertise, grow business and network in a productive and efficient manner. In addition to independently scheduled meetings, our event offers the possibility to reach your target group with special areas such as Matka Workshop Day and Matka Business Forum.

The traditional Matka Trade Day including Matka Business Forum is organized on Thursday, Jan 18 in halls 6 and 7. However, Matka begins annually on the previous day (17 Jan in 2024) with Matka Workshop Day: a special event where you can meet potential business partners according to a pre-planned schedule in hall 5. Matka is open for the general public 19-21 Jan.

Please note that Matka Workshop Day requires a separate registration, otherwise registered trade visitors have free entry on all days and are encouraged to continue conducting business during the whole event.

Explore the special areas

Opening hours:

Matka Workshop Day: Wed 17 Jan 2024 9:00–17:30 *Requires separate registration. All participants are subject to conditions of participation. Register and read more.

Matka Trade Day: Thu 18 Jan 2024 9:00–18:00

Matka Business Forum: Thu 18 Jan 2024 9:00-18:00

General Public: 19-21  Jan 2024 10:00-18:00

Special areas

You can participate in our special areas either as a trade visitor or as an exhibitor.

Matka Workshop Day

The largest travel trade event in Northern Europe: meet potential business partners according to pre

Read more

Matka Business Forum

The event provides an excellent opportunity to meet decision makers face to face.

Read more

Trade visitor registration

Have you participated before – you will receive an email invitation

We will first invite trade visitors from previous years to register for the event. If you have participated as a trade visitor before, you will receive an email containing your invitation code. Invitations will be sent once the registration is open. Note. You can change the language of the form from the top right corner of the page.


I dont have a code – what can I do?

If you have not participated in the event before, or if you have changed email/employer, please fill in the form behind the button below. A new invitation code will be delivered to eligible trade visitors once the registration is open.

No code – fill in the form

Note. Matka 2024 trade visitor registration is meant primarily for professionals working in the tourism industry but also for people who have switched to other fields or are interested in jobs in the field.

Fam tours for Matka Nordic Travel Fair buyers

Exhibitors in Matka can organize fam tours to their destinations for validated buyers.  

Tours can be organized under the following conditions:

  • The main organizer must be a main exhibitor in Matka 2024 Nordic Travel Fair and participate also in Matka Workshop Day.
  • Other destinations included in the program must be main or co-exhibitors in Matka 2024 Nordic Travel Fair.
  • If a project produces tour arrangements, either the project and/or the DMO must be represented in Matka Nordic Travel Fair and Matka Workshop Day.
  • All tours organized before Matka Workshop Day begin from Helsinki or Helsinki Airport, and they end on Tuesday at the hotels where buyers are staying in Helsinki.
  • Post tours can begin on Thursday evening after Matka Trade Day, at the earliest.
  • ToolBox Consulting Ltd. is organizing Matka 2024 pre and post tours for validated buyers.

Are you interested in hosting a pre or post tour for validated Matka Nordic Travel Fair buyers? Please contact Kari Halonen at

Contact us