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Messukeskus: COVID-19 passport in use at Messukeskus as of December 4, 2021.

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Matka for Trade visitors

Matka is THE Meeting Place for travel trade professionals – Develop, grow business and network in Matka!

Trade visitor registration

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For professionals - Global Travel Restart 2021

Opening hours:

Matka Workshop Day: Wed 19 Jan 2022 9:00–17:30 *Requires separate registration. All participants are subject to conditions of participation. Register and read more.

Matka Trade Day: Thu 20 Jan 2022 9:00–18:00

Matka Business Forum: Thu 20 Jan 2022 9:00-18:00

General Public: 21-23  Jan 2022 10:00-18:00

Welcome to Matka!

Matka provides a platform for travel trade professionals and b2b exhibitors to develop their professional expertise, grow business and network in a productive and efficient manner. In addition to independently scheduled meetings, our event offers the possibility to reach your target group with special areas such as Matka Workshop Day and Matka Business Forum.

The traditional Matka Trade Day is organized on Thursday, Jan 20 in halls 6 and 7, including Matka Business Forum in hall 1. However, Matka begins annually on the previous day (19 Jan in 2022) with Matka Workshop Day: a special event where you can meet potential business partners according to a pre-planned schedule in hall 5. Matka is open for the general public 21-23 Jan.

Please note that Matka Workshop Day requires a separate registration, otherwise registered trade visitors have free entry on all days and are encouraged to continue conducting business during the whole event.

Explore the special areas


Have you participated before – you will receive an email invitation soon!

We will first invite trade visitors from previous years to register for the event. If you have participated as a trade visitor before, you will soon receive an email containing your invitation code. Invitations will be sent during November.


Note. You can change the language of the form from the top right corner of the page.

I dont have a code – what can i do?

If you have not participated in the event before, or if you have changed email/employer, please fill in the form behind the button below. A new invitation code will be delivered to eligible trade visitors after completing the form.

I dont have a code – i will fill in the form

Note. Trade visitor registration is meant only for professionals working in the tourism industry.

Special areas

You can participate in our special areas either as a trade visitor or as an exhibitor.

Matka Workshop Day

The largest travel trade event in Northern Europe: meet potential business partners according to pre-planned schedule. In Meet Finland Finnish service providers meet international tour operators and in Global Workshop you are able to make appointments with buyers from Finland, Nordic Countries, Russia, the Baltic countries as well as from other parts of the world.

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Matka Business Forum

Dedicated to companies providing business travel services for global travel management decision-makers. The event provides an excellent opportunity to meet decision makers face to face. Matka Business Forum is organised by the MatkaNordic Travel Fair in cooperation with the Finnish Business Travel Association, FBTA.  2019 area was visited by 3877 people.

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Want to reach professionals?

Every year, more than 60,000 consumers and 20,000 travel industry professionals visit the event. Contact us and together we will find the most effective way for you to participate!

Contact us

Matka Nordic Travel Fair

Organized annually in January at Messukeskus Helsinki in Finland, Matka Nordic Travel Fair is the largest travel industry event in Northern Europe. More than 1000 exhibitors from 80 different countries ensure an impressive start for the travel year.

Every year, more than 60,000 consumers and 20,000 travel industry professionals visit the event. The first two days of the event are reserved for travel trade professionals and media.