Mediacard
Matka Travel Fair 2026
14-18 Jan 2026 Helsinki Expo and Convention Centre
Matka Travel Fair is Northern Europe’s largest tourism event connecting both travel tourism professionals and consumers looking for trends of traveling and destination tips.
The event provides a versatile meeting place for travel industry professionals, general visitors, and companies in the sector. Travel Fair combines information, networking opportunities, and business development possibilities.
Under one roof, the event gathers the latest trends in the travel industry, experts, fascinating travel experiences, and various ways to travel. Matka Travel Fair is the place to present and find the new products, increase brand awareness and create the phenomena and word-to-mouth.
Book your stand for next year and ensure your brand is part of creating authentic encounters!
PRODUCT GROUPS
Active, Adventure and Culture Travels, Regional Tourism Organization, Real Estate, DMC Destination Management Company, Wellnes, Spa & Medical Travel, Business Travels/MICE, Air, sea, rail and road traffic, Accommodation and Restaurants, Travel Technology / eTravel / Education, Tourism Organization, Travel agencies and tour operators, Other travel related products or services, Friendship Associations
TARGET GROUPS
Consumers interested in tourism and tourism phenomena, industry professionals, influencers and the media.
Matka Travel Fair in social media
Key numbers
Matka Travel Fair 2025
56000
Visitors
15500
Professionals
850
Exhibitors
70
Countries or areas
Visitor profile
Gender
65 % Female
34 % Male
14 % First-timers
23 % of which under 45 years old
TOP incoming motives
72 % Finding ideas an inspiration
59 % Meeting experts or planning/travel information seeking
24 % Spending time
Estimated expenditure on travel services and products in yhe next 3 months
44 % 10-1000€
17 % over 1000€
General public
4
Average spent time (hours)
79
% Positive experience from the event
82
% Will return
Professionals
95
% satisfied with the event
64
% found an interesting contact or service at the event
56
% in a purchasing decision-making role
Activities, Wellness and Culture
Matka Travel Fair inspires visitors to discover new ways to travel – whether it’s an active adventure, a relaxing wellness holiday, or a culture-rich city destination.
At the event, visitors explore immersive activities, current wellness trends, and fascinating museums, theatres, and historical sites. Over 70% of attendees are looking for ideas and inspiration for their next trip.
Product categories & map
At the Matka Travel Fair, there is a wide range of travel industry players. The layout of the event is organized according to product categories, making it easier for visitors to find industry players in one place.
Showcase your company with a stand or as an event partner. Discover the themed areas and the versatile ways to take part matkamessut.fi/osallistu
Exhibition spaces and prices 2026
Choose the most suitable form to participate!
Booking mere exhibition space gives room for creativeness. All needed elements can be brought to the stand or ordered from Messukeskus. Take advantage of our ready-made stand solutions and customise your stand with your own brand identity, reserve a stand space and take care of everything yourself or use our design and construction service.
We also provide turnkey stand packages.
Exhibition space
| Stand size | Price 6 Feb-30 Sep 2025 | Price starting 1 Nov 2025 |
|---|---|---|
| 6-8 m² | 177 €/m² + VAT | 196 €/m² + VAT |
| 9-50 m² | 152 €/m² + VAT | 169 €/m² + VAT |
| yli 50 m² | 133 €/m² + VAT | 148 €/m² + VAT |
Expostart 670€ will be added to the price.
Price includes:
- 16A 230V 3,6kW socket, electricity consumption, installation and dismantling.
- publicity fee includes a visibility on the exhibitor list on event website. In addition the exhibitor can upload company logo, a link to company website, share the stand programme and any other information with the visitors.
- the environmental fee includes a share of the waste management and sorting expenses. You can leave small trash and the removed and rolled-up carpet from your booth. If the carpet is from Messukeskus, we will take care of it for you.
Stand structure packages
| Stand size | Price |
|---|---|
| 6-10 m² | 126 €/m² + VAT |
| 12-21 m² | 92 €/m² + VAT |
| 24-36 m² | 71 €/m² + VAT |
| 40-50 m² | 51 €/m² + VAT |
You can add stand structure package to your exhibition space. Ready-made-stand is an easy and cost-effective solution including walls, carpets and lights. All you need to bring or rent is furniture and stand decoration.
The rent of exhibition space is not including to the price and will be added.
The prices for stand structure packages are valid until 8 December 2025, after which the prices will increase gradually.
Concept areas
Explore the diverse concept areas at the Matka Travel Fair. Position your company as a partner for a themed area or stage — and make a lasting impression in a fresh, impactful way!
Matka Wellness Zone
This novelty area offers an unforgettable experience for visitors! Host a workout session or wellness moment designed to refresh both mind and body, leaving a unique impression on attendees. Visitors can join Matka Wellness classes with their fair ticket.
Matka Experience Zone
The Experience Zone provides an event marketing platform where fair visitors can actively engage and participate together.
Various cooking workshops and tastings offer a new way for encounters during the Matka Travel Fair, where different flavors and the stories behind them take fair visitors on a journey of tastes.
Area and Stand branding
Take advantage of the already receptive target audience and stand out from the crowd! The event’s floor plan offers several opportunities to ensure visibility that cannot be ignored. Explore, for example, the most central area of the Travel Fair, Central Plaza, join the travel stories at the Story Corner stage, or brand the entire children’s area for your company!
Event media
Visibility throughout the year – harness the reach of event media
Event media creates visibility throughout the year in physical and digital channels – before, during and after the event. The event media brings the leading names of travel industry in front of the ideal target audience.
With the help of event media companies can strengthen brand image, boost brand awareness and enable positive customer encounters.
Events serve as the social media of experiences and encounters – an exceptionally effective way to market and sell products or services.
Effective content reaches the target audience, enhances the customer experience, and strengthens and expands the event’s impact within the desired demographic.
Media package 1
Reach with style
Take advantage of the reach of event media and the support of the event brand to achieve your goals.
Content collaboration on the website and event media channels:
- Parade banner on matkatravelfair.com website for 2 weeks
- Publication of a content article and social media highlights of the article, 2 pieces
- An exclusively branded newsletter for the company
- 5 pieces of social media posts
1,900€ + VAT
Media package 2
Stand out effectively
Utilize Matka Travel Fair event media in tactical campaigns to achieve your commercial goals.
Content:
- A series of social media posts (5 pieces) over a month
- Channels include Instagram and Facebook
950€ + VAT
Event media channels
The event media channels support brand building, increase awareness, and promote commercial goals – all year round!
Webpage
Page views during the event month + 181 435
Newsletter
+ 52.200 newsletter subscribers
Content collaboration
Would you like to stand out more broadly among the event’s target audience? Gain visibility for your company in the Matka Travel Fair’s “What’s On” section, which offers year-round inspiration for event visitors!
Social media visibility
Our repertoire includes the opportunity to be featured on the event’s Facebook or Instagram page. We recommend linking the post to your participation at the fair or another current theme or event relevant to your company.
Newsletter
The heart of the Matka Fair Club is its members-only newsletter!
Sent out regularly throughout the year – and especially actively before the event – the newsletter keeps travel enthusiasts engaged and informed. Promote your stand, highlight special offers, new products or competitions. You can also drive traffic directly to your online store or physical shop by reaching this highly engaged audience!
Additional visibility for your brand during the event
Supplement your event participation with additional visibility. Direct visitors to your booth, inform about a new product, or remind them of your brand – a visual message will be remembered.
Floor stickers
Stand out with stickers in hallways, at entrances, and in restrooms
Banners
Banners hanging from the ceiling can be seen from far away
Digital displays at the event
Reach efficiently tens of thousands of visitors
Effectiveness
Showcase your brand on tables, in the programme and on stage
SUSTAINABILITY
Sustainable experiences
Messukeskus is a pioneer in sustainability in the events industry and works in the areas of social, economic and environmental responsibility. Sustainability work is reported annually in accordance with the UN’s sustainable development goals.
- Together with our customers, we organize attractive and safe events that enable encounters.
- We are committed to sustainable choices in our operations.
- We invest in a safe working environment as well as the well-being of our employees and partners.
A key aspect of Helsinki Expo and Convention Centre’s sustainability work is the economic and employment impact of the event venue on its surroundings. Last year, events held at Helsinki Expo and Convention Centre generated a revenue stream of €245 million for the Helsinki metropolitan area, with the employment impact amounting to 3,335 person-years.
CONTACT DETAILS
Get in touch – let’s create the perfect participation package for you!
Terms of participation
The terms below apply in addition to the general terms of participation of The Finnish Fair Corporation and terms of participation of Matka.
- Expostart €670 (incl. socket 16A 230V 3,6kW and energy consumption, Publicity and environmental fee) is charged from all main exhibitors.
- If the stand is used by several exhibitors, a registration fee €160 is charged from all subexhibitors. The main exhibitor is responsible for making the reservation and is required to manage all other invoices.
- The fair organiser has the right to decline main exhibitors or
subexhibitors. - Subexhibitors (restrictions apply also to all special areas): 4 m² or smaller stands cannot have subexhibitors, 5–9 m² stands can have max 2 s subexhibitors and 10–30 m² stands can have max 6 subexhibitors.
- An extra charge of €25 + vat is charged if additional invoices need to be made when, for example, the space rental is paid by several companies, or the company contact information is being changed.
- Credit card payment is accepted from SEPA countries with a service fee 40 € + VAT 24 % / invoice. Please contact: laskutus@messukeskus.com
- VAT is added to all prices.
- The invoice for space rental is due November 6th 2025.
- Stands with two storeys: the square meters of the second storey are subject to a charge which is 50 % of the space rental.
- The number of exhibitor’s passes and invitation cards depends on the size of the stand. The amounts can be checked from the
webpages of the event. - Sales and Demonstration stands are available in a variety of sizes.
- Costs caused by changes: The exhibitor has the right to change the reservation within 7 days of receiving the order confirmation free of charge. In changes after this date, the original confirmation prices and conditions will be applied and a service fee of € 40 + VAT / change will be added for issuing a new invoice.