Largest travel industry event in Northern Europe

Organized annually in January at Messukeskus Helsinki in Finland, Matka Nordic Travel Fair is the largest travel industry event in Northern Europe. More than 1000 exhibitors from 80 different countries ensure an impressive start for the travel year. In addition to destinations abroad, the popularity of domestic tourism ensures that all of Finland is also present in miniature size on a yearly basis.

During the exhibition week on Thursday, Matka is open only for travel trade professionals. The event will open its doors to the general public on Friday next morning.

Annually the event is visited by more than 50.000 consumers and almost 20.000 travel trade professionals.

B2C 18-20 Jan 2019

Reach over 50.000 purchasing powered consumers! Matka gives you access to highly travel-minded Finns!

B2B 16-17 JAN 2019

Reach travel trade professionals and decision-makers. Find new partners and increase your revenue through valuable business contacts!

Wednesday 16 Jan 2019 – Matka Workshop Day
Thursday 17 Jan 2019

Commissioned by:


At MATKA you can choose your target group or reach both!

Read more on how to reach your target audience:

Reach consumers

Over 50.000 consumers visit Matka annually to seek information, experiences and deals.

Read more

Reach professionals

Over 20.000 travel trade professionals visit Matka annually

Read more

Interested to exhibit?

Leave your contact information here and we will contact you!

Travel industry startup entrepreneur?

Is your startup at the point where you need customers, sales and partners? Messukeskus Helsinki together with its partner NewCo Helsinki have created startup areas to selected trade fairs where you can reach your goals.




The earlier you book your stand the lower the price is!

Read more

The best thing about Matka Nordic Travel Fair is, above all, a wide range of experiences and encounters both with customers and partners

– Maarit Pitkänen, Visit Helsinki.

Matka brings suppliers in touch with the very profitable and robust Nordic markets

– Peter Semone, Pacific Asia Travel Association PATA

Matka Nordic Travel Fair is the the most effective and social medium, with the richest experiences

Fairs are a unique medium for bringing the spending power of all of your customers under a single roof and gain feedback on your products and services!

  • According to research, meeting face to face is the most effective way to make an impact in the decision-making of your customers and leave an especially positive memory. 

With its unique, inspiring and positive atmosphere – Matka helps you to reach your target groups.

  • Matka offers an unique opportunity to meet the decision makers of the travel trade industry and consumers with purchase power in an inspiring environment.

At fairs, visitors make purchases, find information about products and services, meet old friends and make new ones.



Why should I exhibit?

  • Do business
  • Increase the image of your company or product
  • Gather new customers
  • Increase the loyalty of existing customers
  • Give your company a face
  • Meet with stakeholders, retailers, media and bloggers

Who can I reach?

  • Travel trade professionals
  • Travel managers and business travel buyers
  • Consumers with purchasing power
  • Media
  • Bloggers

What ways are there to participate?

  • Book and plan the department yourself
  • You can choose from the many readymade stand alternatives
  • Be seen in Messukeskus Advertising spaces
  • Take advantage of ready-made marketing materials
  • Implement the program with us

How can I exhibit?

eMessukeskus – an online service for companies

eMessukeskus brings everything related to fairs within easy reach, also on mobile devices.
eMessukeskus provides information on different fairs and fair attendance, and enables you to make and manage bookings and publish programme information, offers and press releases. You can also find all stand design and building information for each event through the eMessukeskus service.


eMessukeskus at your service

• eMessukeskus is easy to use
• You can access lots of information and register for fairs without signing in
• Personal usernames and passwords
• All fair participation information is stored in one place, but all fairs have their own pages
• The service provides you with ready-made participation options and additional products that complement your choices
• You can order almost all products and services required for attendance from one place
• All products and services ordered via the service are shown on the same invoice
• Important dates for each event are shown on a personal timeline. You will also be informed of important deadlines by e-mail.
• All information on bookings is stored in one place, facilitating project management and improving cost control

Anna Molander-Bry

Anna Molander-Bry

+358 40 812 7566

Laura Kaijanto

Laura Kaijanto

+358 40 517 5379