Program for Professionals

TUI Inspiration Stage, Thursday 19 Jan

10:00 NBE keynote – Future of travel blogging – and what tourism marketers need to know about it

In this inspiring and informative keynote speech the “professional contrarian” Evo Terra inspires you to look at your world and the future of your business differently. Disruptive thinking is one of the keys to the success also in the tourism businesses. A change in perspective always leads to changed realities.

Evo Terra, Digital Strategist

11:00 Opening Ceremony

Henna Virkkunen, Member of the European Parliament

Anni Vepsäläinen, Managing Director of Messukeskus

Representative of partner country Turkey

Turkish folk dance

12:00 Clicks don’t lie

Discover how e-commerce giants like Expedia or Hotels.com manage their User experience, and how this can improve online adoption in Business Travel.

Urban Lingmerth, Director Global Sales & Account Management Nordics

Egencia

13:00 Stepping Out of the Crowd

The Developing Trends of the Next Generation of Travellers

Andrew Jones, Chairman, Pacific Asia Travel Association (PATA)

16:00 NBE Talk – How to get most out of the co-operation with influencers/companies

Case studies and discussion from the top influencers and companies working with them.

Industry representatives:

Peter Jordan, Senior Tourism Analyst, Toposophy

Mirkku Kullberg, Marketing Director, Kämp Collection Hotels

Influencers:

Sarah Lee, Travel Blogger, LiveShareTravel

Andy Higgs, Travel Blogger, Grown-Up Travel Guide

Moderator: Nicholas Montemaggi, Director of Marketing & Project Management, iAmbassador

Matkatieto Stage, Thursday 19 Jan

13:00–14:00 Benefits of Aviation – Lentoliikenteen merkitys

In cooperation with/yhteistyössä BARIF – Board of Airline representatives in Finland, Partly in Finnish

TUI Inspiration Stage, Friday 20 Jan

11:30 Better Holidays, Better World – What is sustainable travel?

TUI

12:30 How mobile changes customer touchpoints

TUI

13:00 Ireland on the Big Screen – from inspiration to visitor experience

How Tourism Ireland has used opportunities with Game of Thrones, Vikings and Star Wars to both inspire potential visitors and deliver real-life experiences when they visit.

Ciaran Doherty, Tourism Ireland