- Tuoteryhmä:
- Matkatoimistot ja matkanjärjestäjät, matkailutoimistot
Tourism Authority of Thailand
- Osasto:
- 7g110
Tourism Authority of Thailand (TAT) Stockholm is the official tourism office promoting Thailand in the Nordic and Baltic markets. At Matka Fair 2027, TAT Stockholm presents Thailand as a diverse, high-quality, and sustainable destination, highlighting culture, cuisine, wellness, nature, and active travel beyond the beach. The campaign year theme, “Healing is the New Luxury,” reflects Thailand’s holistic approach to well-being—combining wellness, outdoor activities, sports, nature, and responsible travel, where true luxury is found in balance, vitality, and sustainable experiences.
Tourism Authority of Thailand
A New Side of Thailand to Explore TAT Stockholm is highlighting Nakhon Si Thammarat, particularly Khanom, as a destination with strong potential for the Nordic market. With its long beaches, natural surroundings, local character and relaxed atmosphere, Khanom offers a different perspective on Southern Thailand and complements the country’s more established destinations. The destination lends itself naturally to travelers looking for smaller-scale experiences, nature, authenticity and a slower pace, while also providing opportunities for new itineraries and combinations with other destinations in Southern Thailand. Wellness is another key focus, reflected in the concept ”Healing is the New Luxury.” It responds to a growing interest in travel where well-being comes from more than a spa experience – from time, space and nature to movement, food, rest and meaningful connections. Together, Khanom and wellness provide fresh possibilities for developing Thailand products that reflect how Nordic travelers are increasingly looking to experience their holidays.
About us The Tourism Authority of Thailand (TAT) Stockholm Office is responsible for promoting Thailand as a preferred travel destination across the Nordic and Baltic markets. The office works to strengthen Thailand’s brand positioning, stimulate travel demand, develop new market opportunities, and encourage sustainable growth in tourism from the region.